Narratives • Planning

Target Audience

Questionnaire

In order to learn more about my audience and to ensure that I'm correctly targeting what they'll like, I've created this questionnaire which I will hand out to a random audience

“All Night” Music Video Questionnaire

Please tick (✓) the box which applies to you. Tick only one box unless an asterix (*) is added.

Facts: 

1. I am
Male ☐    

Female ☐     

Prefer not to say ☐

2. I am

14 or less years  ☐

15 - 19 ☐

20 - 24 ☐

25 - 29 ☐

30 + years old ☐

3. My ethnicity is ……………

You and music videos:

4.  How much time on a daily basis do you spend watching music videos?

No time whatsoever ☐

Less than an hour ☐

1-2 hours ☐

3-4 hours ☐

5 + hours ☐
5. Please tick which of the following forums you use to discover new music?

Youtube ☐

Vevo.com ☐

Facebook ☐

Spotify ☐

Soundcloud ☐

Apple Music ☐

Tidal ☐

Google play ☐

6. My favourite genre of music is
……………………………………………………………………………………………………………

7. My favourite music video is 
……………………………………………………………………………………………………………

8. My passions include: *

Video games ☐

Art ☐

Literature ☐

Dancing ☐

Sports ☐

Music ☐

9. Videos that appeal to me the most have: * 

A cool scenery ☐

Artistic direction ☐

Simply, a singer singing their song. ☐

A plot ☐

Something else, please specify ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

10. Do you like your music videos to be politically and/or ethically correct?

11. What do you value more

Context ☐

Story line ☐

Aesthetics ☐

10. Do you think the music video has to suit the song (- lyrics, rhythm)?

11.Why do you watch music videos?

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

I will be producing a music video for the song “All Night" by Chance the Rapper. The song falls into the hip-hop genre of music, and with the jumpy beats and a fun mixture of singing and rapping, it is very easy to dance to. The song is based on how Bennett feels that now he's famous people leech onto him for favours. The following questions directly relate to my project:

12. What does the title “All Night” make you think of?

…………………………………………………………………………………………………………………

13. Do you listen to Chance The Rapper?

Yes ☐

No ☐

14. Do you enjoy music videos that include dance?

Yes ☐

No ☐