The digipack which I will be analysing is the second studio album called "The Perfect" by the south Korean girl group Red Velvet. The concept of the album is immediately clarified by editing techniques including the colour scheme, font, and the silhouetting images. The concept of the album is love but in my opinion it seems to be targeted towards strong, independent girls. The silhouetting and (on trend) costuming portray the members of the band as cool, fit and the presence of no men indicates independence. The colour scheme of red and black has connotations of both sex and danger, and so I think the depiction that Red Velvet are striving for id that they are hot but also not weak. The font throughout is fat and animated and similar to comic book fonts and I think the reason why they have given the package this essence is because they want to signify the main protagonists of a comic book, the heroin or the villain, which are both traditionally independent, sexy, and strong characters.
The amount of english words is quite minimal and all the phrases they've kept in english are short and snappy and quirky (for example "peek-a-boo", "bad boy"), which peaks interest for both English-speaking and Korean spectators.
The layout is quite simple and conventional with the text neatly below or to the side of the image, and I think the simplicity is fundamental because the colours and font is so bold and in your face.
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