Analysis of our CD Advertisement

Via my analysis of other CD advertisement post I learnt that CD Advertisement usually has a portrait photo of the artist and also the photo is the album cover. The problem that arose with this convention is that our album cover is an extreme longshot, not a portrait photo.  My team member and I unaminiously agreed that the longshot looked more visually pleasing as an advert, however after recieving feedback from one of our peers we found it doesn't clearly resemble a music advert, which a close up would, therefore we have chosen that both posters will be used to promote the album.

We have been consistent with our concept of doodles because we feel that if our music video includes them then we need to keep the theme strong throughout. We also replicated the text and filter from the digital package for the same reason.

My partner and I really like these covers because even though they're vivid in colour and includes the illustrations, it still maintains a simplicity and minimalism.

CD Advert edits

Analysis of CD Adverts

From researching adverts for CD's, they're generally portrait length and head shots. The two which I will be analysing are Tulisa's and Jessie J's:

This format I really like because its simple and gets the point across. Her name is the masterhead which is eye grabbing and effective because her name is her brand, so if you were flicking through a newspaper or waiting on the tube and just saw this, your eyes would go immediately to the name and that would peak your interest. I like the simplicity, it says what the album is called and tells us when it goes onto sale which is enough to peak the audiences curiosity and also informs them on the basics. The image is really pretty and accommodates and monotone colour scheme of the poster, aside from the pop of red present in her lips and the masterhead.

This poster has more text than the other ad which I don't enjoy as much, because I think that if the spectator is truly interested in the album they'll research and find out which songs are on it, it's not a necessity. I also think the variety of fonts are a bit confusing, her masterhead for example over shadows the album title. I think one or two fonts are optimum. Again here the colour scheme is strict, white, black and gold. This is interesting because the image is cropped into a square and a plain canvas is placed behind the text which I wouldn't expect to be so appealing.

What I've noticed about both adverts is they portray the artists face and they show the album cover, and our album cover isn't a face picture although our digital package includes that. So I think I'll confer with my partner and we'll keep it simple and the drawings to a minimal but we will include them as they are our concept and we want to be consistent.

Genre and Subculture

Audience

Digital Package

Whilst my partner and I edited this we were concerned a lot with Levi Strauss' binary opposites theory. We appealed to binary opposition by the photo being clearly shot in the daytime and this factor being emphasised by the high saturation versus the title "All Night", and secondly on the double page the road crossing beacon has an overlaying icon of a devil however on the track listing page she is wearing an illustrated cross round her neck. I think that a lot of hiphop artists including Chance The Rapper claim christianity and wear cross neckless however create songs and videos which advocate unchristian things and in their lifestyles promote 'sin-ful' actions like drugs or promiscuity. This norm among hiphop artists encouraged this binary opposite.

Also an aim of my team during this project has been to incorporate un-european unconventional beauty and so this is what prompted me to draw the baby hairs on the models forehead.

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Overlay illustrations + Text for the Digital Package